Brand Love.

WE LOVE CALIFORNIA LIFESTYLE

Type G is a branding and design studio, rooted in California lifestyle. We deeply breathe and enjoy the vast diversity that our golden state has to offer — from the ocean to the mountains to the desert. We understand and can articulate the visual language and feel of this lifestyle.

Mainly working with local companies, we create the complete look and voice with vision that communicates the authenticity and uniqueness of the passionate people who started them.

WE LOVE WORKING WITH COOL PEOPLE

Founder Mike Nelson is the lead creative and client contact on all projects, pulling together his team of trusted, senior-level ninjas to work projects — from photography, strategy, copywriting, web development and social media. This structure allows the freedom to say yes to great projects for a harmonious, successful collaboration with like-minded people — this creates great brand stories that inspire long-lasting relationships.

WE LOVE GROWTH

Hearing clients express how thrilled they are with the new brand and how they’re attracting the right new customers, is deeply fulfilling and Why we do what we do.

Our work encompasses brand identity and graphics, packaging, websites & video — reflected by a portfolio spanning 20 years, created here on Cedros Avenue in Solana Beach, California.

Here are some of our branded partner relationships:

WHAT WE (LOVE TO) DO:

BRANDING

BRAND SURVEY
STRATEGY
BRAND IDENTITY
POSITIONING
MESSAGING

DESIGN

PACKAGING
PRINT COLLATERAL
ADVERTISING
RETAIL POP
CAMPAIGNS

WEBSITE

CONTENT CREATION
USER EXPERIENCE
WEBSITE DESIGN
WEB DEVELOPMENT
CUSTOM CMS

VIDEO

CONCEPTING
CREATIVE DIRECTION
FILMING
EDITING
MOTION GRAPHICS